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Beats By Dr. Dre Introduces the New Beats Studio: Redesigned and Reimagined
The #NewBeatsStudio Features New and Improved Sound, Design, Noise Canceling, and Power Management; Available Everywhere August 2013
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LOS ANGELES, July 24, 2013 /PRNewswire/ -- Beats Electronics LLC (Beats), the leading audiobrand co-founded by legendary artistand producer Dr. Dre and Interscope GeffenA&M Chairman Jimmy Iovine, today proudly introduces the next generation of the company's iconic Beats By Dr. Dre Studioheadphone.The original Studio put Beats on the map, capturing the hearts and ears of consumers and creating demand for a premium sound experience. Today, the new Beats Studiomarks anelevated standard of quality, innovation anddesign for everything Beats brings to market moving forward, reinforcingthecompany's commitment to exquisite form, function, and most importantly sound.

(Photo: http://photos.prnewswire.com/prnh/20130724/LA52164)

"Music is my first love," said Dr. Dre. "It's how artists and producers communicate with their fans, but if the sound isn't right then the emotion isn't right and the meaning gets lost in translation."

"With the original Studio headphone we set out to prove that people all around the world care enough about sound to invest in it – and we did," said Jimmy Iovine. "Now we are taking it a step further.The new Studio is tunedwith balance, accuracy and emotion, has a breathtaking design and truly innovativetechnology. This is the sound of the future."

Introducing the new Beats Studio headphone

Sound: Each pair of the new Beats Studio headphones is precisely tuned with new custom digital software called the Beats Acoustic Engine (BAE), to perfectly deliver a reengineered and reimagined Beats sound experience.

Design:Every detail in the new Beats Studio was specially crafted to create a streamlined look, feel, and fit. The new design features lighter materials, increased strength, improved flexibility and an acute attention to detail. There are no visible screws.There are no straight lines. The new design also features anergonomic adjustment mechanism around the ear cups that enables them to adjust to the head without restriction via a single floating pivot.

Noise Canceling:The new Beats Studio features adaptive noise cancellation (ANC), which switches between two modes. In music mode, sound quality and noise cancellation are perfectly balanced to deliver a premium listening experience. When unplugged, the headphone provides a more aggressive noise reduction experience. All of the materials – from the ear cups to the headband – work in concertto isolate sound and improve the acoustics of the new Beats Studio.

Power Management: No more changing batteries. The new Beats Studio is a noise-cancelling headphone with a rechargeable, 20-hour, Lithium-Ion battery. Charge it in any USB port or outlet. A 5-light LED battery fuel gauge indicates how much charge is left while an auto on/off feature automatically shuts down the headphone once it is unplugged.

ThenewBeats Studioretails for$299.95 and will be widely available beginning August 2013 at www.beatsbydre.com and authorized Beats retailers.

For more information please visit www.beatsbydre.com/presscenter and follow @beatsbydre on Twitter #NewBeatsStudio. Images and additional assets are available upon request.

AboutBeats Electronics LLC:

Established in 2008 as the brainchild of legendary artist and producerDr. Dre and Chairman of Interscope Geffen A&MRecords Jimmy Iovine, BeatsElectronics (Beats) provides a premium sound experience at every touch point oftheconsumer's life. It is the parent company of the Beats™ by Dr. Dre™ line ofhigh-quality headphones, Beats Audio™ HD-sound systems, and digital musicservice MOG which will serve as the backbone for the company's highlyanticipateddigital music service internally dubbed "Daisy". The Beats' missionis to provide a superior end-to-end music experience - with headphones, devicesand services - so fans feel the emotion and hear the music the way artistsintended it to soundfrom the studio.Thisexperience is aided by partnerships with HP, Chrysler Group and HTC Mobile.

Led by Co-Founder & CEO Jimmy Iovine, Co-Founder Dr. Dre, andPresident & COO Luke Wood, Beats Electronics isbased in Santa Monica, CA.For more information, please visithttp://www.beatsbydre.com/.

SOURCE Beats Electronics LLC

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