LONDON, February 28, 2011 /PRNewswire/ --
- Strengthening Reach of Mobile and Digital Services Across Europe
- Deal Will Help Increase Group Consolidated Revenues to Over GBP100M for2011 http://www.migcan.com
Leading mobile and digital communications business Mobile InteractiveGroup (MIG) today announces the acquisition of mobile technology, marketingand services company Golden Bytes International B.V (GB) together with GB'soperations in Netherlands and Belgium, fast tracking the reach of MIGservices into Europe.
The acquisition will see GB adopt the MIG brand and enable MIG to offerits vast range of services and technology, including the development ofmobile internet sites and apps, user experience design, loyalty and digitalbuilds, mobile marketing and advertising, and mCommerce to existing GBclients, as well as new clients in the near future. An investment instrengthening local sales and marketing, technical and operational supporthas been incorporated into the deal, to enable the smooth integration ofMIG's global technology platforms and services and to allow the business tofurther expand into other European markets.
GB has traditionally operated a number of significant mobile technologyplatforms for customers in the Netherlands and Belgium, in the areas of SMS,MMS and IVR.
Barry Houlihan, CEO and Founder, Mobile Interactive Group, commented, "Aspart of our extensive international expansion plans, MIG specificallytargeted Golden Bytes to give the business further reach, extending ourglobal footprint to cover the UK, USA, Australia and now Europe. Thecombination of knowledge, experience, services and technology will delivergreater value and more engaging experiences to customers utilising ourplatforms, and will contribute significantly to our margin and revenue growthinternationally.
"Golden Bytes launched in 1999 and was one of the first mobile servicesbusinesses in Europe. We have a huge amount of respect for their workdelivered to date, and although in its infancy the teams have integrated welland the agreement has already opened up some really exciting conversationswith new and existing clients. We look forward to working as one over thecoming years and increasing our activities in Europe. The deal will help toincrease our consolidated revenues to GBP100M for 2011."
Jonathan Kenny, CEO, Golden Bytes International B.V, commented, "Theacquisition from Mobile Interactive Group is a tremendous boost for ourbusiness, bringing huge benefits to all at Golden Bytes. More importantly, itwill also deliver a host of benefits to our customers, enabling us to providethem with the best technology platforms and services available in the market.
"Over the years we have watched in admiration at what MIG has achieved interms of innovation, technologies, financial performance and reputation.Having worked closely with them over these last few months, it comes as nosurprise why MIG are market leaders and held in such high esteem by theircustomers and within the industry."
Golden Bytes International B.V was acquired organically through existingfunds for an undisclosed sum.
In June 2010, MIG acquired mobile marketing and CRM provider Piri Limitedto broaden the group's technology and services offering across the mobileservices value chain. More recently MIG posted strong financial results for2010 detailing 46% gross profit margin increase, 30% staff growth and arevenue increase of 15%.
About Mobile Interactive Group
Mobile Interactive Group (MIG) is a global integrated mobile and digitalcommunications business and is the fastest growing privately owned technologycompany in the UK and EMEA.
Comprising a unique combination of services, MIG specialist disciplinesinclude mobile technology and services provision; mobile billing, messagingand mCommerce; mobile advertising and marketing; multi channel digitalsolutions; the design, build and publishing of mobile internet sites andapplications, and user experience design.
All platforms, products and applications are developed in-house and areMIG's proprietary technology. We currently serve multiple sectors includingTechnology Providers, Retail, Mobile Network Operators (MNO), Media,Broadcaster & Entertainment, Financial Services, Public Sector and GovernmentAgencies, FMCG, Original Equipment Manufacturers (OEM).
We have over 300 clients including M&S, O2, Vodafone, ITV, Sky,Barclaycard, MoneySupermarket, NHS, COI, Walkers, Tropicana, Nokia, Samsungand more.
Whether your objectives are to drive customer acquisition, increase brandawareness, or encourage consumer engagement and participation - MIG can getinvolved at variety of levels to achieve the desired results across allmobile and digital channels. Innovation, technology, creativity and passionremain core to everything we do and we aim to help our clients understand thebenefits of adopting a fully integrated, cross platform communicationsstrategy.
To learn more go to http://www.migcan.com
SOURCE Mobile Interactive Group